ASG Sport Solutions was established in 2006 after securing the agency for Rudy Project eyewear in Southern Africa. With its head office in Pretoria, the company has a distribution network that stretches throughout Southern Africa.As a member of the ASG Group of companies (established in 1999 with diverse interests in software development, management consulting, property development, etc. ASG Sport Solutions grew rapidly since its establishment and added several more Italian premium cycling brands to the stable. These included Pinarello, SIDI, Selle San Marco, and Most.With a proven track record in achieving results for its brand owners, ASG went on to acquire even more of the world’s best cycling brands, including FFWD, SIXS, Fulcrum, Veloflex, DeMarchi, High5, etc.

With a firm commitment to cycling development, ASG started investing in professional cycling by sponsoring both a Junior Team and a U/23 Team since 2010. In 2011, the bar was raised by also signing an agreement to supply all the cycling kit requirements (from bikes to clothing) for Team Bonitas, arguably the most successful South African cycling team in recent years. In recent years we have also been in partnership with the Bestmed ASG Ladies team. The end result has been nothing less than spectacular, with multiple SA champions now being part of the ASG stable.In addition to these team sponsorships, ASG also sponsors more than 2,500 South African elite and high profile professional athletes and teams across multiple sporting disciplines. Rudy Project is also the official eyewear of the South African PGA, Ironman SA, MTN Shootout, Sani2c 2013 and many more prestigious events and organisations.ASG will continue to expand its sponsorship investment for 2014, as this forms an integral part of the business.

ASG has since 2011 made significant investments in cycling development throughout South Africa including a close relationship and support of the Velokhaya and Qhubeka projects that’s turning young people from poor communities into cycling enthusiasts and occasionally into cycling champions, whilst also developing much needed life skills.


ASG International is a full service media organization and house of brands.
Based in the North East of Italy (Romano d’Ezzelino, Veneto) in the center of the “Silicon Valley” of the sports goods industry, ASG International was established in 2011 through a strategic partnership between the South African ASG Sport  and the Italian SCICON, two strong businesses at the core of the active sports industry.
ASG International was founded out of the strategic alliance of the two business and has set is goal to manage a portfolio of renown premium brands and to open the extensive knowledge, market experience to all processes involved to market products from root to market. Amongst the current brand portfolio, global and successful, strong trading brands like SCICONFtechSolargenomePro-Store.it and Pippo Pozzato are hosted.

The full service offering and a deep bond with strong partners operating worldwide, creates paramount opportunities for our customers. From brand creation, product development to first class marketing solutions, ASG International caters for every need. The combination of over 30 years of history in engineering and manufacturing premium consumer goods and a young team of professionals that apply cutting edge marketing techniques and modern strategies will provide you with an unrivalled service.
It is the synergy between the history of two undisputed leaders in their field and a young team of experts with an energetic spirit that are the solid foundation of ASG International.