Welcome to the home of Rudy Project & Scicon eyewear South Africa! Shop the widest range of Rudy Project cycling, running & casual sunglasses. Discover the world of SCICON performance eyewear as well Scicon casual eyewear range only at ASG The Store. 

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Performance eyewear and casual eyewear are very important for many reasons. It has been proven that using cycling sunglasses, running sunglasses and casual sunglasses are beneficial for your eyes and your vision. The main benefit of using performance eyewear is to protect your eyes from the sun, weather, bugs and dirt. It has been proven that your eyes need to be protected from UV sun rays. For this reason, it is crucial to choose high quality sunglasses that reduce the glare of the sun and offer UV protection such as SCICON sunglasses or Rudy Project sunglasses.

When you are cycling or running you will be exposed to the elements of the weather. Elements such as wind and rain will impact your vision. Wearing SCICON sunglasses or Rudy Project sunglasses to protect your eyes will protect your visibility so that your performance is not impacted. You can ride and run safely thanks to a clear vision. Usually when you are cycling or running you are moving at a fast pace through the air. Without wearing Rudy Project sunglasses or SCICON sunglasses, this makes it possible for bugs and dirt to land in your eyes without you preventing it. Therefore, wearing sunglasses while cycling or running is very important to protect your vision. 

ALL OUR SUNGLASSES FEATURE STATE-OF-THE-ART EYEWEAR TECH TO PROVIDE YOU EXTREME COMFORT, SAFETY AND STYLE

-20%
IN STOCK
R4,999.00 R3,999.00
-40%
IN STOCK
R4,399.00 R2,639.40
IN STOCK
ON BACKORDER
R2,499.00R2,999.00

KEY EYEWEAR FEATURES

VENT CONTROLLER

No more misting, only crystal-clear vision. Our Vent Controller is designed to adjust the airflow to reduce thermal shock and prevent misting and ensuring perfect vision and comfortable ventilation.

ADJUSTABLE NOSEPAD AND TEMPLE TIPS

The soft adjustable nosepad offers an exceptional fit for any shape of face. This system also allows to adjust the glasses’ height and their distance from the face to prevent misting. Adjustable temple tips ensure fully-customised fit and a perfect grip. Simply apply a gentle pressure to adjust these terminals in any direction

SAFETY PROJECT

Rudy Project is a leading name in research and development in fully advanced helmets and sunglasses for complete fall protections. We are committed to providing superior safety through integrated hinges and soft, thermoplastic elastomers which prevent injuries in the event of falls, impact and collisions.

QUICK CHANGE SYSTEM

Change your lenses in a snap! The Quick Change System allows to choose the size and type of lenses that suits you better. And it ensures perfect light management because you can easily mount or replace the lenses according to your demands.

BUMPERS CUSTOMIZATION

The bumpers are colorful rubber inserts conceived to maximize your safety in the event of crush or knocks. Plus, the Bumpers are integrated with the lens Vent Controller to prevent fogging and ensure perfect ventilation. The bumpers are available in different colors, what better opportunity to customize your own sunglasses!

POWER FLOW VENTILATION SYSTEM

The innovative PowerFlow system features vents scientifically placed on the temple tips, on the front chassis and on the lens to enhance air circulation while ensuring maximum aerodynamic efficiency and without disturbing vision.

BUYERS GUIDE TO LENS TYPES

impact x optic lenses

ImpactX lenses are guaranteed unbreakable for life. Their molecular semi-rigid properties ensure unique light management and unparalleled eye protection from sun rays and atmospheric elements. Getting dark from low to high light transmission within few seconds and reaching a custom color from an initial clear state, ImpactX unbreakable lenses enhance contrast, improve visual acuity and depth perception.
 
ImpactX® lenses are 16% lighter than CR-39 and 10% lighter than polycarbonate; they have lower internal stress and chromatic dispersion than polycarbonate, resulting in sharper images, higher definition, reduces “rainbowing”, and more visual comfort. 
 

GUARANTEED UNBREAKABLE FOR LIFE

EXCLUSIVE SEMI-RIGID PLATFORM

ImpactX lenses are guaranteed unbreakable for life. Their molecular semi-rigid properties ensure unique light management and unparalleled eye protection from sun rays and atmospheric elements. ImpactX® is a family of patented polyurethane optical polymers, transparent and unbreakable, originally developed for military and aerospace requirements to provide bulletproof, transparent, and lightweight material capable of providing superior protection, reliability and longer lasting performance than polycarbonate.

OUTSTANDING PHOTOCHROMIC TECHNOLOGY

ImpactX lenses are made by photochromic particles which provide unique climatic management technology. Getting dark from low to high light transmission within few seconds and tailored to reach a custom color from an initial clear state, ImpactX® lenses are available in 3 different colors and with the Laser mirrored coating ( Black and Laser Black , Red and Laser Red, Laser Brown). ImpactX® lenses enhance contrast , even in darker conditions, they will improve visual acuity and depth perception while providing unparalleled eye protection. Unlike most photochromic standard lenses, ImpactX® lenses are fused in the mass of the polymer itself with a complex manufacturing process, making it more resistant and clearly optically superior to most competitors.

3fx polarized hdr lenses

POLAR 3FX technology is designed to filter glare from car headlights, sun rays and the refracted light on wet or shiny surfaces like water and snow. Plus, the all new POLAR 3FX lenses features the HDR filter which is fine tuned to maximize your safety by improving contrast in urban, mountain and road bike environments.

Our POLAR 3FX technology protects your eyes from harmful UV rays and eliminates glare by selectively filtering non harmful wavelengths through the lens. POLAR 3FX technology is designed to filter glare from car headlights, sun rays and the refracted light on wet or shiny surfaces like water and snow. Plus, the all new POLAR 3FX lenses features the HDR filter which is fine tuned to maximize your safety by improving contrast in urban, mountain and road bike environments. The result is bright and comfortable vision, sharper details perception and brighter colors with considerable reduction in eye fatigue.

The POLAR 3FX Multilaser lenses are available in a vast array of colors allowing to benefit from they superior visual comfort and to choose the color which best suits for your style.

rp optics multilaser lenses

For particular light conditions, Rudy Project offers technically advanced specialty lenses with high visual quality tailored to your needs. The various lenses enable you to perform and excel in any light or atmospheric condition you may encounter. RP Optics is a design philosophy that aims to improve visual performance and eye protection by means of selective lenses with high optical and mechanical performance, combined with the most advanced technologies and scientific applications. 

Our lens program has features common to every type of lens, such as neutralizing ultraviolet radiation completely up to 400 nm (UV 400 Protection), and maintains colors integrity even with the dark filters. e believe it is not enough to protect the eyes from hazardous radiation and external agents. It also important to enhance visual acuity and minimize distortion, while offering high quality optics suitable for sports. In some extreme conditions an athlete must rely on technologies to enhance performance and minimize distractions. Always at the forefront of technology, our lenses guarantee visual acuity and physical protection of the eye. High visual quality lenses have the following properties/benefits:

  • REDUCE GLARE – ENHANCE CONTRAST
  • PROTECT FROM ULTRAVIOLET RAYS
  • ENSURE TRUE VISION WITHOUT DISTORTION OF COLORS
  • PROTECT AGAINST EXTERNAL AGENTS