HIGH5 are committed to creating nutritious products with amazing natural flavors and we’re passionate about helping you achieve your goals – however big or small. Our aim is to deliver sports nutrition which helps you to enjoy your sport more. With over 20 year’s experience providing sports nutrition products under our belt, we ensure our products are packed with everything you need to be at your ultimate best, any day.

ASG South Africa is the official distributor of High5 Nutrition

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Started by two British Triathletes in 1994, we’ve always been about making effective products for our fellow endurance athletes. Competing themselves in some of the world’s toughest competitions, they knew that first and foremost the product had to work but also that products used during sport need to have a light flavour, be stable in the stomach and practical to use. This no-nonsense approach means our products are always 100% fit for purpose.


Whilst the products we have in our range have changed over time, this practical approach still rings true today. We closely evaluate every product formulation, never settling for a result which only just meets the mark. We’ve been there, we know the hell of the halfway mile. And that’s why we aren’t willing to settle on anything but the best. If that means adapting or updating how we do something, we’ll do it.



The sports nutrition products you take don’t need to taste bad. There is a better way. One which still gets you flying across the finish line, but with better taste. We’re here to end the idea that something which genuinely works and supports your body, should taste artificial.


When we create HIGH5 supplements, we push to provide energy, hydration and recovery products that genuinely taste delicious. We don’t settle for anything less and neither should you. You won’t see unnecessary fillers or artificial flavours at HIGH5. It just doesn’t sit right with us. We only use natural flavours that we know will give you the boost you need, like tangy citrus or sweet berry.



If you choose to spend your hard earned cash on sport foods, make sure you invest in something that works. When it comes to developing new and existing products, we push the science to create sports nutrition products that will benefit you, helping you go further than before. We don’t just look at the theoretical science. Instead we push the products further in the real world, testing, learning and tweaking our sports nutrition range in some of the toughest real life challenges around.


But you don’t just have to take our word for it. These benefits have been shown in real life simulation studies, comparing our products against the many nutrition brands, used in the way they would normally be use. With the right sports nutrition, you can race faster and go further with no additional training.



We’re dedicated to designing products which pack enough punch to get you over the finish line. As well as testing rigorously with our own experts, we work closely with German professional cycling team BORA-hansgrohe, who put HIGH5 to the test on the road, during high intensity training sessions.


HIGH5 has a close relationship with athletes from a wide variety of sports. Working with world-class athletes enables us to continuously improve our products under the most demanding conditions. This benefits athletes of every ability regardless of the sport they are doing.