SCICON SPORTS ANNOUNCES MULTI-YEAR DEAL WITH NTT PRO CYCLING FOR EYEWEAR AND ASG BIKE FITTING SERVICES
9 December 2019 – Mussolente, Italy: SCICON Sports, the leader in high-performance eyewear, bags and accessories for professionals and enthusiasts, has partnered with WorldTour cycling team NTT Pro Cycling and NTT Pro Continental Team from 2020 on a two year deal; providing riders and staff with their high-performance range of eyewear and luggage options.
This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will be worn at WorldTour level by NTT Pro Cycling and their Pro Continental feeder team.
NTT Pro Cycling’s ranks boast such riders as Victor Campenaerts, Edvald Boasson Hagen, Michael Valgren and recently crowned Under-23 world champion Samuele Battistella. NTT Pro Cycling technical staff were impressed by the capabilities of SCICON’s products, subsequently choosing them as the official team partner for both eyewear and bags.
More than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics. The ASG Group, owner of the SCICON brand has also finalised an agreement with ASG Bike Science to become the Official Bike Fitter of NTT Pro Cycling.
Heinrich Dannhauser, CEO of ASG said of the deal: “It is a historic moment for us, as we will have the possibility to support a WorldTour team, based in South Africa and Italy. This makes us proud and honored to be working alongside such prestigious teams. SCICON is the spearhead of our brands, after having consolidated the market leadership of bags for cyclists, we are now working intensely in the field of sports glasses with the same innovation and passion.”
Douglas Ryder, Team Principal of NTT Pro Cycling spoke of the new partnership: “Choosing to work with SCICON means we are equipped with high performance eyewear and travel bags which are internationally recognised. It is great to be working with ASG, having seen them grow from South Africa to now operate on a worldwide scale.”
SCICON has already planned an NTT Qhubeka collection that will soon be available to support the Qhubeka project.
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SCICON was born out of a garage near Bassano del Grappa in Italy, the heart of the cycling industry, in 1980 to solve the problem of how professional cyclists travel with their bikes. The evolution over time has created a brand which not only solves problems, but inspires adventure around the world. After becoming an icon in the design and production of the world’s best bike travel bags, SCICON became synonymous with a long list of champions. Today, SCICON is the most in demand brand for athletes who travel with their bike. Combining a passion to inspire to broaden horizons with an in- house wealth of technical knowledge, expertise and history in the market, the introduction of sports eyewear in 2019 was a logical step. We have created a collection in line with our values of quality, comfort, and obsessive attention to detail. Our commitment is to guarantee perfect clarity, visual comfort and protection. Based near the Cadore valley, the global home of eyewear production, our team of industry experts dedicate their time to look for new technical solutions, performance materials and eye-catching designs to continue making athletes’ lives easier.
For more information visit www.sciconsports.com
ABOUT ASG BIKE SCIENCE
In 2009, after graduating in Sports Science and driven by the desire to find the perfect synergy between a cyclist and his bike, Niklas Quetri decided to create his first bike fitting studio. From biomechanics to functional evaluation and preparation, Niklas applies anatomical science and knowledge in a structured approach, inspired by the latest scientific studies, whilst avoiding obsolete practices. Niklas Quetri was the first to bring Retül to Italy in 2010, a 3D pedal analysis system adopted by many ProTour Teams as well as the world’s best cyclists and triathletes. In 2017, thanks to a strategic agreement between Niklas Quetri and ASG International, ASG Bike Science was founded, following the mantra: never stop having fun, never stop innovating, never stop breaking the rules. ASG Bike Science set about becoming a bike fitting and training center of excellence in Mussolente, Italy, for cyclists of all levels and disciplines.
ABOUT NTT PRO CYCLING
Founded in 2007, NTT Pro Cycling (formerly Team Dimension Data for Qhubeka) became the first-ever African cycling team to gain a WorldTour license, in 2016. With the support of its headline sponsor and technology innovation partner, NTT, is the most purpose-driven, performance-led, and technology-enabled team in pro cycling today. NTT Pro Cycling’s ambition is to continue to race at the highest levels in world cycling, to develop riders to realize their full potential and to inspire and motivate people across the African continent to ride bicycles. NTT has bases in South Africa, the Netherlands, and Italy.
NTT also rides to raise awareness for Qhubeka, a global charity operating in South Africa, through its #BicyclesChangeLives campaign